Star Wars: The Mandalorian™ UNbrush® Collection
FHI Heat is expanding its fan-favorite UNbrush® line with the launch of the Star Wars: The Mandalorian™ UNbrush® 3-Brush Limited Collection
By Dodo Group
UNBrush
Partnership spotlight – FHI Heat and Mattel + Barbie Dream Team
Congratulations to Gina Ortega, President of FHI Heat & Unbrush along with partner Jason Dodo who have championed brand partnerships and relationships.
Barbie Celebrates International Women’s Day With First-ever Barbie Dream Team of Global Female Role Models
Celebratory month to also feature Barbie Dream Days programming and the debut of Barbie Dream Fest multi-day fan experience.
Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is marking International Women’s Day with a month-long celebration, including the launch of its first-ever Barbie™ Dream Team honoring women who led the way in their industries with one-of-a-kind dolls made in their likeness, special Barbie Dream Days™ programming, and the debut of Barbie Dream Fest, a multi-day fan experience.
READ the original post here: https://corporate.mattel.com/news/barbie-celebrates-international-womens-day-with-first-ever-barbie-dream-team-of-global-female-role-models
Barbie knows that seeing is believing, and that access to accomplished female role models can expand what girls imagine for themselves. Since Barbie debuted in 1959, the brand has spotlighted more than 100 women across industries and communities who have driven meaningful change. Through these stories, Barbie continues to increase representation and broaden what’s possible for the next generation.
This year’s global Barbie Dream Team honors women who were among the first in their fields, including:
- Serena Williams (Global): Tennis Legend with 23 Grand Slam singles titles, entrepreneur, and global icon.
- Kellie Gerardi (United States): Research astronaut and payload specialist.
- Regina Sirvent Alvarado (Mexico): Professional race car driver and one of the most prominent figures in motorsport in Mexico.
- Chloe Kelly (United Kingdom): Professional footballer and a defining face of modern women’s football.
- Helene Fischer (Germany): One of Germany’s most famous and influential contemporary pop artists.
- Zoja Skubis (Poland): Youngest Polish woman to summit Manaslu (8,163 m) and Mount Everest (8,849 m).
- Stephanie Gilmore (Australia): Professional surfer and the first woman to achieve eight World Surf League (WSL) World Championship Titles.
- Smriti Mandhana (India): The first Indian woman cricketer to score a century in all three formats (T20, Test and ODI).
“Barbie has always championed the belief that girls can be anything. From astronauts to CEOs, Barbie has broken barriers and redefined what’s possible – igniting imagination and inspiring generations of girls to dream without limits,” said Nathan Baynard, Vice President and Head of Barbie, Mattel ( MAT ). “This International Women’s Day, we’re proud to build on that legacy with the launch of our Barbie Dream Team, celebrating an extraordinary group of global trailblazers who are paving the way for the next generation. By honoring their achievements, we hope to inspire girls everywhere to pursue their passions boldly and realize their limitless potential.”
“I have always drawn inspiration from the powerful women in my life – from my mom, sisters, and daughters to the dolls in my toy box growing up,” said Serena Williams, Tennis Legend and Entrepreneur. “Now, I’m thrilled to be honored alongside this incredible group of female changemakers as part of the Barbie Dream Team. Just like so many women have empowered me to turn my fear into courage and doubt into confidence, I hope we can do the same by championing girls everywhere to pick up a racquet, become an entrepreneur, or do whatever ignites their passion and brings their dreams to life.”
“I’m so excited to join the Barbie Dream Team to celebrate International Women’s Day and show girls everywhere that science and space are for everyone. After helping open the door for scientists to fly and operate their own research on commercial spacecraft and walking through it myself as a payload specialist and astronaut, it’s now my mission to hold that door open wider for the next generation of girls to follow,” said Kellie Gerardi, Research Astronaut. “When you’re brave enough to leave your comfort zone and dream big, not even the sky is the limit.”
Inspired by the Barbie Dream Team and the Barbie brand’s legacy of possibility, Barbie is inviting fans to celebrate their own dreams through Barbie Dream Days, a global celebration featuring limited-time offers on Barbie dolls and accessories. In the U.S., fans can take part in special promotions at major retailers including Walmart, Amazon and Target from March 8 to 15. Learn more at https://shop.mattel.com/pages/
To further amplify the voices of female changemakers this International Women’s Day, Barbie is spotlighting partnerships with six female-founded beauty, fashion and beverage brands, including FHI Heat, Stoney Clover Lane, GK, Unique Vintage, Besita Boots and Moment. Highlights include the Barbie™ x Besita Boots collection, featuring three bold designs inspired by confidence and self-expression; a vintage-inspired apparel collaboration with Unique Vintage celebrating inclusivity and individuality; FHI Heat’s professional-grade Barbie UNbrush and styling tools designed to spark creativity; Moment’s botanical infused beverages promoting mindfulness and mood boost; a special Barbie offering from GK Elite and GK Cheer, leaders in gymnastics and cheer apparel; and a new Barbie-inspired collection from Stoney Clover Lane.
Continuing the celebration of limitless potential, Barbie Dream Fest is bringing fans together with the first-ever fan festival dedicated entirely to Barbie, taking place from March 27–29 in Fort Lauderdale, FL, in partnership with Mischief Management. This multi-day experience will feature inspiring speakers – including Serena Williams, Angel Reese, Dr. Swati Mohan, Madison Marilla, and more – immersive experiences, and unforgettable moments that explore the legacy, evolution, and boundless imagination of the Barbie brand. Tickets for Barbie Dream Fest are on sale now at BarbieDreamFest.com.
About Mattel ( MAT )
Mattel ( MAT ) is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel ( MAT ) is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Questions
Press Contacts
Devin Duff Devin.duff@mattel.com
Aly Lloyd Aly.lloyd@mattel.com
FHI Heat UNbrush Launches in Ulta Beauty Stores Nationwide
FHI Heat®, a professional hair tools and hair care brand known for excellence, precision, and quality, announced today the launch of its award-winning UNbrush hair brush at Ulta Beauty, the nation’s largest beauty retailer. Customers can now shop a selection of UNbrush hairbrushes in over 1,400 stores across the U.S. as well as on Ulta.com.
“Our partnership with Ulta Beauty marks a major milestone for our brand and for UNbrush,” says Gina Ortega, President of FHI Heat. “We are thrilled to expand the brand’s footprint in prestige retail and make one of our most in-demand products more accessible to Ulta Beauty shoppers and hair enthusiasts across the country.”
The FHI Heat UNbrush skyrocketed to fame after going viral on social media for its ease of use on a variety of hair types and textures. The UNbrush has been recognized by the beauty industry for its excellence and performance, garnering notable and prestigious awards from top media outlets.
Known for its gentle and effortless detangling, the UNbrush is designed for all hair types and features a unique blend of 105 dual-length bristles that prevent wet or dry hair from catching or snagging. The FHI Heat UNbrush will be available to Ulta Beauty customers in a variety of colors in stores and online, with prices starting at $18.00.
About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.
FHI Heat Presents Disney: The Stitch UNbrush® Collection – A Little Mischief, A Lot of Style
FHI Heat’s new Disney Stitch UNbrush® Collection! Inspired by everyone’s favorite mischievous little alien, Experiment 626, this set blends Stitch’s wild island energy with the precision of salon-quality styling.
Whether you’re breezing through tangles with the Stitch UNbrush® or creating effortless looks with the travel-ready mini dryer, this collection brings a splash of paradise, a dose of mischief, and beachy ease to every strand.
Meet the Set: Mischief in Every Strand
FHI Heat’s Stitch UNbrush® Collection features one wildly fun set designed to make your hair care routine a lot more adventurous. Whether you’re detangling on the go or leveling up your blowout, this collection brings all the fun and mischief you need. Let’s dive in!
The Stitch UNbrush® & Mini Blow Dryer Set:
Say hello to small but mighty styling! This set features the playful Stitch UNbrush® paired with the Stitch Mini Blow Dryer—a dynamic duo designed to keep your hair in check while you’re on the go. The Stitch UNbrush® effortlessly detangles while reducing breakage, and the Mini Blow Dryer delivers powerful results with a compact, foldable design that’s perfect for travel. Who says styling on the go can’t be a blast?
Why You’ll Love the Disney Stitch UNbrush® Collection
This collection isn’t just about looking cute (though, let’s be real, that bite design is definitely a showstopper). It’s about feeling great, too—while enjoying all the hair care benefits FHI Heat is known for.
From detangling to blowouts, the Stitch UNbrush® Collection will leave your hair smooth, frizz-free, and full of fun. Get ready to style, detangle, and unleash a wave of adventure with every use—because with great hair, every day should feel like a tropical getaway!
READ MORE HERE
FHI Heat® UNBrush Launches at Target and Expands Retail Distribution
Unbrush: The Brush That Broke The Internet
FHI Heat®, a professional hair tools and hair care brand synonymous with excellence, precision, and quality, announced their viral UNBrush hairbrush is now available at Target stores nationwide. FHI Heat, who sold one million UNBrush hairbrushes through TikTok Shop last year, is available for purchase in the top 1,200 doors as well as online.
“We are honored to announce our partnership with Target as we embark on this next chapter of UNBrush,” says Gina Ortega, Vice President of FHI Heat. “We couldn’t be more excited to expand retail distribution and the accessibility of our products with new and current consumers. We’re looking forward to the continued success and growth of UNBrush with this new partnership.”
The FHI Heat UNBrush is a widely popular detangling hairbrush that quickly rose to fame on social media last year. Due to its viral success, the brand experienced rapid growth, with hairbrushes selling out week after week. As a result of demand, FHI Heat introduced three new UNBrush collections in Q4 last year, all of which experienced near sellout of inventory after each launch. The hairbrush works on all hair types and features a unique blend of 105 dual length bristles that prevents wet or dry hair from catching or snagging.
The UNBrush hairbrush comes in a variety of designs and colors. The collections available for purchase at Target and at Target.com will be the Original, Neon, Glitter, and Pastel collections. Pricing for FHI Heat UNBrush starts at $18.00 USD.
Media contact:
The Dodo Group | Jeremy Broekman – 818-212-9201 – jeremy@broekmancomm.com
About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.
With nearly 20 years of experience in the professional hair industry, FHI Heat® is a world-renowned provider of Professional Hair Care products, offering the industry’s highest quality and most technologically advanced hair tools. STYLUS, the award-winning tool innovation, is part of a collection of thermal styling brushes that has generated buzz from fans worldwide. It’s the winner of the Stylist Choice Award for Favorite New Innovative Hair Tool. Hair Veil Powder Hair Filler is a game changer for fine hair, creating the appearance of thicker, richer, fuller hair while eliminating shiny spots, exposed scalp and camouflaging scars. Daily Beauty care and styling products provide smooth, shiny, frizz-free hair. Neo-Bond is a revolutionary formula that instantly repairs and protects the hair during and after all chemical services. For more information, please visit: https://www.fhiheat.com/pages/about.
About The Dodo Group:
Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group specializes in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Leveraging deep industry expertise, the group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.
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