Join Youngblood Mineral Cosmetics at Cosmoprof

After an incredible experience last year, Youngblood Mineral Cosmetics is thrilled to return to Cosmoprof Bologna!

We welcome you to visit us at Hall 22, Booth B51 to meet the team, try our products firsthand, and discover what makes our brand truly unique.

This is the perfect opportunity to connect with industry professionals and leaders who share our passion for clean, skin-first beauty.

At our booth, you’ll get an exclusive look at our latest formulations and the chance to experience our full collection. Explore how our makeup combines luxury with conscious ingredients to deliver high-performance, nourishing results. From bold, luminous shades to long-lasting finishes, we’re excited to showcase our approach to elevated, clean beauty.

We can’t wait to meet you and celebrate the artistry and innovation that make the beauty industry so inspiring.

See you in Italy! 💖

FHI Heat® Expands Retail Partnership with Walmart, Launches Hello Kitty® and Friends UNbrush® Collection

FHI Heat Launches a Sanrio® Collection Exclusively at Walmart, Expands UNbrush® Offerings for Consumers

FHI Heat ®, the professional hair tools and hair care brand recognized for innovation, performance, and precision engineering, announces the launch of the Hello Kitty® and Friends UNbrush®, exclusively at Walmart.

FHI Heat®, the professional hair tools and hair care brand recognized for innovation, performance, and precision engineering, announces the launch of the Hello Kitty® and Friends UNbrush®, exclusively at Walmart.

Inspired by the sweetness of friendship and everyday moments of self-care, the Hello Kitty and Friends UNbrush® blends playful Sanrio® charm with the award-winning performance that made the original UNbrush a viral sensation. Featuring a patterned design with signature Hello Kitty® accents, this special-edition brush transforms a daily essential into a joyful, collectible ritual.

“Taking care of your hair should feel joyful and effortless,” says Gina Ortega, President of FHI Heat. “The Hello Kitty and Friends UNbrush® captures the emotional connection consumers have with this iconic character while delivering the high-performance, award-winning detangling experience they expect from FHI Heat.”

Known for its gentle and effortless detangling, the UNbrush® is designed for all hair types and textures. Its innovative design features a unique blend of 105 dual-length bristles engineered to glide through wet or dry hair while helping prevent catching, snagging, and breakage. Lightweight yet durable, the brush delivers consistent, pain-free results with every use.

This launch expands FHI Heat’s offerings to Walmart consumers. In addition to a selection of their professional performance hair tools, the retailer carries the following FHI Heat products:

NEW! Hello Kitty and Friends UNbrush®
NEW! UNbrush® Super Mini Trio Gift Set
UNbrush® (original)
UNbrush® Flex

The Hello Kitty and Friends UNbrush® retails for $17.87 and the new UNbrush Super Mini Trio Gift Set retails for $12.87. Both are now available to shop at Walmart stores nationwide as well as on Walmart.com.

About Sanrio®

Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

About FHI Heat:

With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results.

Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

About Luxury Brands

Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group specializes in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Leveraging deep industry expertise, the group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.

Also check out POPINSIDER for latest!

This Hello Kitty UNbrush Is a Must-Have for Hair Care

This brush isn’t *kitten* around when it comes to your hair.

March 25, 2026by Taylor Battle

Prai Beauty names British Radio Presenter Jo Good as Brand Ambassador

Good will front the brand’s ‘Love Your Neck’ campaign, promoting Prai Beauty’s hero neck care range, which includes Ageless Throat and Décolletage Crème

Prai Beauty has named British Radio Presenter Jo Good as Brand Ambassador of its ‘Love Your Neck’ campaign.

The partnership aims to challenge “outdated” beauty standards and spotlight “confidence, individuality and self-expression at every age”, according to the Luxury Brands-owned business.

The campaign will promote Prai Beauty’s hero neck care range, which includes Ageless Throat & Décolletage Crème, and aligns with what the brand claims is the “cultural rise of granny-core”.

The brand said this is a trend that celebrates “vintage flair and the confidence that comes with experience”.

For Prai Beauty, it was key to find an ambassador who could authentically represent the brand’s hero neck products.

Good’s appointment was the “perfect representation of living life to the full and embracing ageing, while having fun and looking and feeling your best”, Annie Toker, Brand Consultant for Prai Beauty, told Cosmetics Business.

About PRAI Beauty

Founded by Cathy Kangas, PRAI Beauty is a globally recognized skincare brand specializing in pro-aging solutions. Known for its targeted treatments and breakthrough formulations, PRAI has become a trusted name in beauty trailblazing beyond the conventional. With a commitment to cruelty-free practices and impactful initiatives for animal welfare, PRAI Beauty is reshaping the beauty industry by combining results-driven products with a dedication to making a positive impact on the world.

About Luxury Brands LLC

Founded in 2017, Luxury Brands LLC is a premier conglomerate managing a diverse portfolio of subsidiary companies and brands. Its portfolio includes Youngblood Mineral Cosmetics and Skincare, FHI Heat, STYLUS, NEO BOND, Hair Veil, Daily Beauty, and more. As a globally recognized leader in professional hair and skincare, Luxury Brands delivers cutting-edge, high-quality products and industry-leading hair tools. For more information, please visit www.thedodogroup.com/luxurybrands

About The Dodo Group

Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group is a diversified investment firm with a strong track record specializing in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Focused on fostering growth and innovation, Dodo Group partners with category-leading companies to enhance their market presence and long-term success. Leveraging deep industry expertise, The Dodo Group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.

FHI Heat UNbrush Launches in Ulta Beauty Stores Nationwide

FHI Heat^®, a professional hair tools and hair care brand known for excellence, precision, and quality, announced today the launch of its award-winning UNbrush hair brush at Ulta Beauty, the nation’s largest beauty retailer. Customers can now shop a selection of UNbrush hairbrushes in over 1,400 stores across the U.S. as well as on Ulta.com.

“Our partnership with Ulta Beauty marks a major milestone for our brand and for UNbrush,” says Gina Ortega, President of FHI Heat. “We are thrilled to expand the brand’s footprint in prestige retail and make one of our most in-demand products more accessible to Ulta Beauty shoppers and hair enthusiasts across the country.”

The FHI Heat UNbrush skyrocketed to fame after going viral on social media for its ease of use on a variety of hair types and textures. The UNbrush has been recognized by the beauty industry for its excellence and performance, garnering notable and prestigious awards from top media outlets.

Known for its gentle and effortless detangling, the UNbrush is designed for all hair types and features a unique blend of 105 dual-length bristles that prevent wet or dry hair from catching or snagging. The FHI Heat UNbrush will be available to Ulta Beauty customers in a variety of colors in stores and online, with prices starting at $18.00.

About FHI Heat:

With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

FHI Heat® UNBrush Launches at Target and Expands Retail Distribution

Unbrush: The Brush That Broke The Internet

FHI Heat^®, a professional hair tools and hair care brand synonymous with excellence, precision, and quality, announced their viral UNBrush hairbrush is now available at Target stores nationwide. FHI Heat, who sold one million UNBrush hairbrushes through TikTok Shop last year, is available for purchase in the top 1,200 doors as well as online.

“We are honored to announce our partnership with Target as we embark on this next chapter of UNBrush,” says Gina Ortega, Vice President of FHI Heat. “We couldn’t be more excited to expand retail distribution and the accessibility of our products with new and current consumers. We’re looking forward to the continued success and growth of UNBrush with this new partnership.”

The FHI Heat UNBrush is a widely popular detangling hairbrush that quickly rose to fame on social media last year. Due to its viral success, the brand experienced rapid growth, with hairbrushes selling out week after week. As a result of demand, FHI Heat introduced three new UNBrush collections in Q4 last year, all of which experienced near sellout of inventory after each launch. The hairbrush works on all hair types and features a unique blend of 105 dual length bristles that prevents wet or dry hair from catching or snagging.

The UNBrush hairbrush comes in a variety of designs and colors. The collections available for purchase at Target and at Target.com will be the Original, Neon, Glitter, and Pastel collections. Pricing for FHI Heat UNBrush starts at $18.00 USD.

Media contact:
The Dodo Group | Jeremy Broekman – 818-212-9201 – jeremy@broekmancomm.com

About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat^® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

With nearly 20 years of experience in the professional hair industry, FHI Heat® is a world-renowned provider of Professional Hair Care products, offering the industry’s highest quality and most technologically advanced hair tools. STYLUS, the award-winning tool innovation, is part of a collection of thermal styling brushes that has generated buzz from fans worldwide. It’s the winner of the Stylist Choice Award for Favorite New Innovative Hair Tool. Hair Veil Powder Hair Filler is a game changer for fine hair, creating the appearance of thicker, richer, fuller hair while eliminating shiny spots, exposed scalp and camouflaging scars. Daily Beauty care and styling products provide smooth, shiny, frizz-free hair. Neo-Bond is a revolutionary formula that instantly repairs and protects the hair during and after all chemical services. For more information, please visit: https://www.fhiheat.com/pages/about.

About The Dodo Group:

Luxury Brands

Join Youngblood Mineral Cosmetics at Cosmoprof

After an incredible experience last year, Youngblood Mineral Cosmetics is thrilled to return to Cosmoprof Bologna!

We welcome you to visit us at Hall 22, Booth B51 to meet the team, try our products firsthand, and discover what makes our brand truly unique.

This is the perfect opportunity to connect with industry professionals and leaders who share our passion for clean, skin-first beauty.

FHI Heat® Expands Retail Partnership with Walmart, Launches Hello Kitty® and Friends UNbrush® Collection