Prai Beauty names British Radio Presenter Jo Good as Brand Ambassador
Good will front the brand’s ‘Love Your Neck’ campaign, promoting Prai Beauty’s hero neck care range, which includes Ageless Throat and Décolletage Crème
Prai Beauty has named British Radio Presenter Jo Good as Brand Ambassador of its ‘Love Your Neck’ campaign.
The partnership aims to challenge “outdated” beauty standards and spotlight “confidence, individuality and self-expression at every age”, according to the Luxury Brands-owned business.
The campaign will promote Prai Beauty’s hero neck care range, which includes Ageless Throat & Décolletage Crème, and aligns with what the brand claims is the “cultural rise of granny-core”.
The brand said this is a trend that celebrates “vintage flair and the confidence that comes with experience”.
For Prai Beauty, it was key to find an ambassador who could authentically represent the brand’s hero neck products.
Good’s appointment was the “perfect representation of living life to the full and embracing ageing, while having fun and looking and feeling your best”, Annie Toker, Brand Consultant for Prai Beauty, told Cosmetics Business.
About PRAI Beauty
Founded by Cathy Kangas, PRAI Beauty is a globally recognized skincare brand specializing in pro-aging solutions. Known for its targeted treatments and breakthrough formulations, PRAI has become a trusted name in beauty trailblazing beyond the conventional. With a commitment to cruelty-free practices and impactful initiatives for animal welfare, PRAI Beauty is reshaping the beauty industry by combining results-driven products with a dedication to making a positive impact on the world.
About Luxury Brands LLC
Founded in 2017, Luxury Brands LLC is a premier conglomerate managing a diverse portfolio of subsidiary companies and brands. Its portfolio includes Youngblood Mineral Cosmetics and Skincare, FHI Heat, STYLUS, NEO BOND, Hair Veil, Daily Beauty, and more. As a globally recognized leader in professional hair and skincare, Luxury Brands delivers cutting-edge, high-quality products and industry-leading hair tools. For more information, please visit www.thedodogroup.com/luxurybrands
About The Dodo Group
Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group is a diversified investment firm with a strong track record specializing in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Focused on fostering growth and innovation, Dodo Group partners with category-leading companies to enhance their market presence and long-term success. Leveraging deep industry expertise, The Dodo Group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.
