Star Wars: The Mandalorian™ UNbrush® Collection
FHI Heat is expanding its fan-favorite UNbrush® line with the launch of the Star Wars: The Mandalorian™ UNbrush® 3-Brush Limited Collection
By Dodo Group
FHI Heat
FHI Heat® Expands Retail Partnership with Walmart, Launches Hello Kitty® and Friends UNbrush® Collection
FHI Heat® Expands Retail Partnership with Walmart, Launches Hello Kitty® and Friends UNbrush® Collection
FHI Heat Launches a Sanrio® Collection Exclusively at Walmart, Expands UNbrush® Offerings for Consumers
FHI Heat®, the professional hair tools and hair care brand recognized for innovation, performance, and precision engineering, announces the launch of the Hello Kitty® and Friends UNbrush®, exclusively at Walmart.
Inspired by the sweetness of friendship and everyday moments of self-care, the Hello Kitty and Friends UNbrush® blends playful Sanrio® charm with the award-winning performance that made the original UNbrush a viral sensation. Featuring a patterned design with signature Hello Kitty® accents, this special-edition brush transforms a daily essential into a joyful, collectible ritual.
“Taking care of your hair should feel joyful and effortless,” says Gina Ortega, President of FHI Heat. “The Hello Kitty and Friends UNbrush® captures the emotional connection consumers have with this iconic character while delivering the high-performance, award-winning detangling experience they expect from FHI Heat.”
Known for its gentle and effortless detangling, the UNbrush® is designed for all hair types and textures. Its innovative design features a unique blend of 105 dual-length bristles engineered to glide through wet or dry hair while helping prevent catching, snagging, and breakage. Lightweight yet durable, the brush delivers consistent, pain-free results with every use.
This launch expands FHI Heat’s offerings to Walmart consumers. In addition to a selection of their professional performance hair tools, the retailer carries the following FHI Heat products:
- NEW! Hello Kitty and Friends UNbrush®
- NEW! UNbrush® Super Mini Trio Gift Set
- UNbrush® (original)
- UNbrush® Flex
The Hello Kitty and Friends UNbrush® retails for $17.87 and the new UNbrush Super Mini Trio Gift Set retails for $12.87. Both are now available to shop at Walmart stores nationwide as well as on Walmart.com.
About Sanrio®
Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results.
Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.
About Luxury Brands
Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group specializes in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Leveraging deep industry expertise, the group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.
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Partnership spotlight – FHI Heat and Mattel + Barbie Dream Team
Congratulations to Gina Ortega, President of FHI Heat & Unbrush along with partner Jason Dodo who have championed brand partnerships and relationships.
Barbie Celebrates International Women’s Day With First-ever Barbie Dream Team of Global Female Role Models
Celebratory month to also feature Barbie Dream Days programming and the debut of Barbie Dream Fest multi-day fan experience.
Mattel, Inc. (NASDAQ: MAT) announced today that Barbie® is marking International Women’s Day with a month-long celebration, including the launch of its first-ever Barbie™ Dream Team honoring women who led the way in their industries with one-of-a-kind dolls made in their likeness, special Barbie Dream Days™ programming, and the debut of Barbie Dream Fest, a multi-day fan experience.
READ the original post here: https://corporate.mattel.com/news/barbie-celebrates-international-womens-day-with-first-ever-barbie-dream-team-of-global-female-role-models
Barbie knows that seeing is believing, and that access to accomplished female role models can expand what girls imagine for themselves. Since Barbie debuted in 1959, the brand has spotlighted more than 100 women across industries and communities who have driven meaningful change. Through these stories, Barbie continues to increase representation and broaden what’s possible for the next generation.
This year’s global Barbie Dream Team honors women who were among the first in their fields, including:
- Serena Williams (Global): Tennis Legend with 23 Grand Slam singles titles, entrepreneur, and global icon.
- Kellie Gerardi (United States): Research astronaut and payload specialist.
- Regina Sirvent Alvarado (Mexico): Professional race car driver and one of the most prominent figures in motorsport in Mexico.
- Chloe Kelly (United Kingdom): Professional footballer and a defining face of modern women’s football.
- Helene Fischer (Germany): One of Germany’s most famous and influential contemporary pop artists.
- Zoja Skubis (Poland): Youngest Polish woman to summit Manaslu (8,163 m) and Mount Everest (8,849 m).
- Stephanie Gilmore (Australia): Professional surfer and the first woman to achieve eight World Surf League (WSL) World Championship Titles.
- Smriti Mandhana (India): The first Indian woman cricketer to score a century in all three formats (T20, Test and ODI).
“Barbie has always championed the belief that girls can be anything. From astronauts to CEOs, Barbie has broken barriers and redefined what’s possible – igniting imagination and inspiring generations of girls to dream without limits,” said Nathan Baynard, Vice President and Head of Barbie, Mattel ( MAT ). “This International Women’s Day, we’re proud to build on that legacy with the launch of our Barbie Dream Team, celebrating an extraordinary group of global trailblazers who are paving the way for the next generation. By honoring their achievements, we hope to inspire girls everywhere to pursue their passions boldly and realize their limitless potential.”
“I have always drawn inspiration from the powerful women in my life – from my mom, sisters, and daughters to the dolls in my toy box growing up,” said Serena Williams, Tennis Legend and Entrepreneur. “Now, I’m thrilled to be honored alongside this incredible group of female changemakers as part of the Barbie Dream Team. Just like so many women have empowered me to turn my fear into courage and doubt into confidence, I hope we can do the same by championing girls everywhere to pick up a racquet, become an entrepreneur, or do whatever ignites their passion and brings their dreams to life.”
“I’m so excited to join the Barbie Dream Team to celebrate International Women’s Day and show girls everywhere that science and space are for everyone. After helping open the door for scientists to fly and operate their own research on commercial spacecraft and walking through it myself as a payload specialist and astronaut, it’s now my mission to hold that door open wider for the next generation of girls to follow,” said Kellie Gerardi, Research Astronaut. “When you’re brave enough to leave your comfort zone and dream big, not even the sky is the limit.”
Inspired by the Barbie Dream Team and the Barbie brand’s legacy of possibility, Barbie is inviting fans to celebrate their own dreams through Barbie Dream Days, a global celebration featuring limited-time offers on Barbie dolls and accessories. In the U.S., fans can take part in special promotions at major retailers including Walmart, Amazon and Target from March 8 to 15. Learn more at https://shop.mattel.com/pages/
To further amplify the voices of female changemakers this International Women’s Day, Barbie is spotlighting partnerships with six female-founded beauty, fashion and beverage brands, including FHI Heat, Stoney Clover Lane, GK, Unique Vintage, Besita Boots and Moment. Highlights include the Barbie™ x Besita Boots collection, featuring three bold designs inspired by confidence and self-expression; a vintage-inspired apparel collaboration with Unique Vintage celebrating inclusivity and individuality; FHI Heat’s professional-grade Barbie UNbrush and styling tools designed to spark creativity; Moment’s botanical infused beverages promoting mindfulness and mood boost; a special Barbie offering from GK Elite and GK Cheer, leaders in gymnastics and cheer apparel; and a new Barbie-inspired collection from Stoney Clover Lane.
Continuing the celebration of limitless potential, Barbie Dream Fest is bringing fans together with the first-ever fan festival dedicated entirely to Barbie, taking place from March 27–29 in Fort Lauderdale, FL, in partnership with Mischief Management. This multi-day experience will feature inspiring speakers – including Serena Williams, Angel Reese, Dr. Swati Mohan, Madison Marilla, and more – immersive experiences, and unforgettable moments that explore the legacy, evolution, and boundless imagination of the Barbie brand. Tickets for Barbie Dream Fest are on sale now at BarbieDreamFest.com.
About Mattel ( MAT )
Mattel ( MAT ) is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel ( MAT ) is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
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FHI Heat Launches The Curated Collection of Professional Hair Tools, Exclusively at Target
Following the viral success of the UNbrush, FHI Heat expands its assortment at Target, introducing a new line of salon-inspired styling tools along with two new UNbrush® designs
FHI Heat®, a professional hair tools and hair care brand recognized for precision, performance, and innovation, today announced the launch of The Curated Collection—a new lineup of salon-inspired hair tools exclusively available at Target and online at Target.com. Additionally, two new UNbrush innovations are now available to Target consumers: UNbrush Curl and UNbrush Smooth.
FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.
Building on the massive success of the viral UNbrush at Target, The Curated Collection represents a strategic expansion of the brand’s presence at the mass retailer. The collection delivers high-performance, stylist-approved tools at accessible price points, making professional-quality styling easier than ever to achieve at home.
“Our presence at Target has played a pivotal role in bringing FHI Heat’s innovation to a broader audience,” says Gina Ortega, President of FHI Heat. “The Curated Collection builds on that momentum, offering thoughtfully designed tools that combine professional performance, modern design, and everyday affordability.”
The Curated Collection features clean, modern, and premium packaging that feels elevated yet approachable, and is designed to resonate with today’s beauty consumer. The aesthetic reflects FHI Heat’s commitment to delivering professional-quality tools that look as good as they perform.
Hand-selected by professionals, each tool in The Curated Collection is engineered to simplify styling while delivering consistent, high-performance results – making salon-worthy hair achievable without the stress.
Available at Target stores nationwide and on Target.com, The Curated Collection by FHI Heat includes:
- AeroMax Style Dryer (MSRP: $99.99): A powerful yet travel-friendly dryer featuring an advanced digital motor, ultra-fast airflow, a foldable design, and customizable settings for efficient, salon-quality results at home or on the go.
- SwiftStyler™ Retractable Speed Styler (MRSP: $69.99): A versatile 2-in-1 styling tool with retractable bristles and ceramic tourmaline technology that seamlessly switches from brush to curling wand for fast, frizz-free styling.
- AeroStyle Stying Iron 1″ (MSRP: $69.99): A smart, multi-use 1 inch styling iron with air-powered cooling vents, rounded edges, and ceramic tourmaline technology for smooth, long-lasting straight or curled styles.
In addition to the new hair tools collection, FHI Heat is bringing two new UNbrush collections to Target consumers:
- UNbrush Curl (MSRP: $18.00): Designed for wavy, curly, and coily hair, Onrush® Curl features our viral DuoFlex™ Bristles, densely packed to glide through curls without disrupting your natural pattern. Paired with the curl defining teeth on our StyleCurl™ Handle, UNbrush® Curl gently detangles even the tightest coils – minimizing breakage, pain, and frizz.
- UNbrush Smooth (MRSP: $18.00): Designed for faster blow-drying, UNbrush® Smooth features our ThermaProof™ Blow Dry Friendly Bristles that gently grip each strand, taming frizz and adding shine as you blow dry for smooth results. The unique backless vented cushion reduces drying time while the ultra-light, high-performance handle offers effortless control.
FHI Heat’s newest collections are now available to shop at Target stores nationwide as well as on Target.com.
About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.
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- FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.
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- FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.
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- FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.
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- FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.
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- FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.
FHI Heat UNbrush Launches in Ulta Beauty Stores Nationwide
FHI Heat®, a professional hair tools and hair care brand known for excellence, precision, and quality, announced today the launch of its award-winning UNbrush hair brush at Ulta Beauty, the nation’s largest beauty retailer. Customers can now shop a selection of UNbrush hairbrushes in over 1,400 stores across the U.S. as well as on Ulta.com.
“Our partnership with Ulta Beauty marks a major milestone for our brand and for UNbrush,” says Gina Ortega, President of FHI Heat. “We are thrilled to expand the brand’s footprint in prestige retail and make one of our most in-demand products more accessible to Ulta Beauty shoppers and hair enthusiasts across the country.”
The FHI Heat UNbrush skyrocketed to fame after going viral on social media for its ease of use on a variety of hair types and textures. The UNbrush has been recognized by the beauty industry for its excellence and performance, garnering notable and prestigious awards from top media outlets.
Known for its gentle and effortless detangling, the UNbrush is designed for all hair types and features a unique blend of 105 dual-length bristles that prevent wet or dry hair from catching or snagging. The FHI Heat UNbrush will be available to Ulta Beauty customers in a variety of colors in stores and online, with prices starting at $18.00.
About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.
FHI Heat Presents Disney: The Stitch UNbrush® Collection – A Little Mischief, A Lot of Style
FHI Heat’s new Disney Stitch UNbrush® Collection! Inspired by everyone’s favorite mischievous little alien, Experiment 626, this set blends Stitch’s wild island energy with the precision of salon-quality styling.
Whether you’re breezing through tangles with the Stitch UNbrush® or creating effortless looks with the travel-ready mini dryer, this collection brings a splash of paradise, a dose of mischief, and beachy ease to every strand.
Meet the Set: Mischief in Every Strand
FHI Heat’s Stitch UNbrush® Collection features one wildly fun set designed to make your hair care routine a lot more adventurous. Whether you’re detangling on the go or leveling up your blowout, this collection brings all the fun and mischief you need. Let’s dive in!
The Stitch UNbrush® & Mini Blow Dryer Set:
Say hello to small but mighty styling! This set features the playful Stitch UNbrush® paired with the Stitch Mini Blow Dryer—a dynamic duo designed to keep your hair in check while you’re on the go. The Stitch UNbrush® effortlessly detangles while reducing breakage, and the Mini Blow Dryer delivers powerful results with a compact, foldable design that’s perfect for travel. Who says styling on the go can’t be a blast?
Why You’ll Love the Disney Stitch UNbrush® Collection
This collection isn’t just about looking cute (though, let’s be real, that bite design is definitely a showstopper). It’s about feeling great, too—while enjoying all the hair care benefits FHI Heat is known for.
From detangling to blowouts, the Stitch UNbrush® Collection will leave your hair smooth, frizz-free, and full of fun. Get ready to style, detangle, and unleash a wave of adventure with every use—because with great hair, every day should feel like a tropical getaway!
READ MORE HERE
FHI Heat® UNBrush Launches at Target and Expands Retail Distribution
Unbrush: The Brush That Broke The Internet
FHI Heat®, a professional hair tools and hair care brand synonymous with excellence, precision, and quality, announced their viral UNBrush hairbrush is now available at Target stores nationwide. FHI Heat, who sold one million UNBrush hairbrushes through TikTok Shop last year, is available for purchase in the top 1,200 doors as well as online.
“We are honored to announce our partnership with Target as we embark on this next chapter of UNBrush,” says Gina Ortega, Vice President of FHI Heat. “We couldn’t be more excited to expand retail distribution and the accessibility of our products with new and current consumers. We’re looking forward to the continued success and growth of UNBrush with this new partnership.”
The FHI Heat UNBrush is a widely popular detangling hairbrush that quickly rose to fame on social media last year. Due to its viral success, the brand experienced rapid growth, with hairbrushes selling out week after week. As a result of demand, FHI Heat introduced three new UNBrush collections in Q4 last year, all of which experienced near sellout of inventory after each launch. The hairbrush works on all hair types and features a unique blend of 105 dual length bristles that prevents wet or dry hair from catching or snagging.
The UNBrush hairbrush comes in a variety of designs and colors. The collections available for purchase at Target and at Target.com will be the Original, Neon, Glitter, and Pastel collections. Pricing for FHI Heat UNBrush starts at $18.00 USD.
Media contact:
The Dodo Group | Jeremy Broekman – 818-212-9201 – jeremy@broekmancomm.com
About FHI Heat:
With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.
With nearly 20 years of experience in the professional hair industry, FHI Heat® is a world-renowned provider of Professional Hair Care products, offering the industry’s highest quality and most technologically advanced hair tools. STYLUS, the award-winning tool innovation, is part of a collection of thermal styling brushes that has generated buzz from fans worldwide. It’s the winner of the Stylist Choice Award for Favorite New Innovative Hair Tool. Hair Veil Powder Hair Filler is a game changer for fine hair, creating the appearance of thicker, richer, fuller hair while eliminating shiny spots, exposed scalp and camouflaging scars. Daily Beauty care and styling products provide smooth, shiny, frizz-free hair. Neo-Bond is a revolutionary formula that instantly repairs and protects the hair during and after all chemical services. For more information, please visit: https://www.fhiheat.com/pages/about.
About The Dodo Group:
Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group specializes in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Leveraging deep industry expertise, the group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.
Michael Dodo of Luxury Brands LLC Acquires Global Hair Care Brand FHI Heat, and Becomes New Company President and CEO
Michael Dodo, President and CEO of Luxury Brands LLC, acquires FHI Heat, a global innovator of professional styling tools, products and accessories, and takes over as company President and CEO
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