Michael Dodo of Luxury Brands LLC Acquires Global Hair Care Brand FHI Heat, and Becomes New Company President and CEO
By Michael Dodo, President and CEO of Luxury Brands LLC, acquires FHI Heat, a global innovator of professional styling tools, products and accessories, and takes over as company President and CEO
NORWALK, Calif., Dec. 29, 2017 /PRNewswire/ — FHI Heat, and all subsidiary beauty brands including STYLUS, NEO BOND, Hair Veil and Daily Beauty, joins the growing beauty portfolio of Luxury Brands LLC, led by company President and CEO, Michael Dodo. This brand acquisition allows for the extension of FHI Heat’s global brand marketing initiatives, the expansion of both their wholesale and direct to consumer retail distribution channels, and the investment into new product research and development, keeping FHI Heat a category leader of cutting edge hair innovation and technology.
As a result of the company’s acquisition and corporate restructuring, the new FHI Heat Executive Team includes:
Michael Dodo- President and CEO
Jason Dodo- Executive Vice President
Nicolas Bobroff– Sr. Vice President of Operations
Tracie May-Wagner– Vice President of Global Communications
Sean James– Artistic Director
“Luxury Brands LLC is growing rapidly, and we are particularly excited to expand our business to hair care with FHI Heat’s amazing range of styling tools and products. This acquisition allows us to realize our vision of becoming the premiere brand of choice for beauty enthusiasts worldwide. FHI Heat’s success would not be possible without the dedication of our highly committed team members and our loyal customer base, and both will continue to play critical roles in the global expansion of this sensational beauty brand.” – Michael Dodo, President and CEO of Luxury Brands LLC and FHI Heat.
FHI Heat has moved its corporate headquarters from the city of Valencia to Norwalk, CA. providing the same exceptional hair innovation and quality to all its customers.
ABOUT:
The Luxury Brands LLC. brand portfolio includes FHI Heat, STYLUS, NEO BOND, Hair Veil and Daily Beauty. FHI Heat is a world-renowned provider of Professional Hair Care products, offering the industry’s highest quality and most technologically advanced hair tools. STYLUS, the award-winning tool innovation, is part of a collection of thermal styling brushes that has generated buzz from fans worldwide. It’s the winner of the Stylist Choice Award for Favorite New Innovative Hair Tool. Hair Veil Powder Hair Filler is a game changer for fine hair, creating the appearance of thicker, richer, fuller hair while eliminating shiny spots, exposed scalp and camouflaging scars. Daily Beauty care and styling products provide smooth, shiny, frizz-free hair. Neo-Bond is a revolutionary formula that instantly repairs and protects the hair during and after all chemical services. For more information visit FHIBrands.com or call Toll-Free 1-877-344-4328.
SOURCE FHI Heat
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ORIGINAL link:
https://www.prnewswire.com/news-releases/michael-dodo-of-luxury-brands-llc-acquires-global-hair-care-brand-fhi-heat-and-becomes-new-company-president-and-ceo-300575951.html
WHO:
Founded in 2003, FHI Heat has built their business dedicated to quality, high performance, and technology to service the professional hair care market. The Luxury Brands brand portfolio includes FHI Heat, STYLUS, NEO BOND, Hair Veil, and Daily Beauty.
WHY:
The acquisition allows for the extension of FHI Heat’s global brand marketing initiatives, the expansion of wholesale and direct-to-consumer distribution channels, and investment into new product research and development.
DETAILS:
- Terms of the deal were not disclosed.
- As a result of the company’s acquisition and corporate restructuring, the new FHI Heat Executive Team includes: Michael Dodo- President and CEO, Jason Dodo- Executive Vice President, Nicolas Bobroff- Sr. Vice President of Operations, Tracie May-Wagner- Vice President of Global Communications, Sean James- Artistic Director.
- FHI Heat has moved its corporate headquarters from the city of Valencia to Norwalk, CA.