FHI Heat® Expands Retail Partnership with Walmart, Launches Hello Kitty® and Friends UNbrush® Collection

FHI Heat Launches a Sanrio® Collection Exclusively at Walmart, Expands UNbrush® Offerings for Consumers

FHI Heat ®, the professional hair tools and hair care brand recognized for innovation, performance, and precision engineering, announces the launch of the Hello Kitty® and Friends UNbrush®, exclusively at Walmart.

FHI Heat®, the professional hair tools and hair care brand recognized for innovation, performance, and precision engineering, announces the launch of the Hello Kitty® and Friends UNbrush®, exclusively at Walmart.

Inspired by the sweetness of friendship and everyday moments of self-care, the Hello Kitty and Friends UNbrush® blends playful Sanrio® charm with the award-winning performance that made the original UNbrush a viral sensation. Featuring a patterned design with signature Hello Kitty® accents, this special-edition brush transforms a daily essential into a joyful, collectible ritual.

“Taking care of your hair should feel joyful and effortless,” says Gina Ortega, President of FHI Heat. “The Hello Kitty and Friends UNbrush® captures the emotional connection consumers have with this iconic character while delivering the high-performance, award-winning detangling experience they expect from FHI Heat.”

Known for its gentle and effortless detangling, the UNbrush® is designed for all hair types and textures. Its innovative design features a unique blend of 105 dual-length bristles engineered to glide through wet or dry hair while helping prevent catching, snagging, and breakage. Lightweight yet durable, the brush delivers consistent, pain-free results with every use.

This launch expands FHI Heat’s offerings to Walmart consumers. In addition to a selection of their professional performance hair tools, the retailer carries the following FHI Heat products:

NEW! Hello Kitty and Friends UNbrush®
NEW! UNbrush® Super Mini Trio Gift Set
UNbrush® (original)
UNbrush® Flex

The Hello Kitty and Friends UNbrush® retails for $17.87 and the new UNbrush Super Mini Trio Gift Set retails for $12.87. Both are now available to shop at Walmart stores nationwide as well as on Walmart.com.

About Sanrio®

Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.

About FHI Heat:

With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results.

Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

About Luxury Brands

Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group specializes in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Leveraging deep industry expertise, the group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.

Also check out POPINSIDER for latest!

This Hello Kitty UNbrush Is a Must-Have for Hair Care

This brush isn’t *kitten* around when it comes to your hair.

March 25, 2026by Taylor Battle

FHI Heat Launches The Curated Collection of Professional Hair Tools, Exclusively at Target

Following the viral success of the UNbrush, FHI Heat expands its assortment at Target, introducing a new line of salon-inspired styling tools along with two new UNbrush® designs

FHI Heat ®, a professional hair tools and hair care brand recognized for precision, performance, and innovation, today announced the launch of The Curated Collection—a new lineup of salon-inspired hair tools exclusively available at Target and online at Target.com. Additionally, two new UNbrush innovations are now available to Target consumers: UNbrush Curl and UNbrush Smooth.

FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.

Building on the massive success of the viral UNbrush at Target, The Curated Collection represents a strategic expansion of the brand’s presence at the mass retailer. The collection delivers high-performance, stylist-approved tools at accessible price points, making professional-quality styling easier than ever to achieve at home.

“Our presence at Target has played a pivotal role in bringing FHI Heat’s innovation to a broader audience,” says Gina Ortega, President of FHI Heat. “The Curated Collection builds on that momentum, offering thoughtfully designed tools that combine professional performance, modern design, and everyday affordability.”

The Curated Collection features clean, modern, and premium packaging that feels elevated yet approachable, and is designed to resonate with today’s beauty consumer. The aesthetic reflects FHI Heat’s commitment to delivering professional-quality tools that look as good as they perform.

Hand-selected by professionals, each tool in The Curated Collection is engineered to simplify styling while delivering consistent, high-performance results – making salon-worthy hair achievable without the stress.

Available at Target stores nationwide and on Target.com, The Curated Collection by FHI Heat includes:

AeroMax Style Dryer (MSRP: $99.99): A powerful yet travel-friendly dryer featuring an advanced digital motor, ultra-fast airflow, a foldable design, and customizable settings for efficient, salon-quality results at home or on the go.
SwiftStyler™ Retractable Speed Styler (MRSP: $69.99): A versatile 2-in-1 styling tool with retractable bristles and ceramic tourmaline technology that seamlessly switches from brush to curling wand for fast, frizz-free styling.
AeroStyle Stying Iron 1″ (MSRP: $69.99): A smart, multi-use 1 inch styling iron with air-powered cooling vents, rounded edges, and ceramic tourmaline technology for smooth, long-lasting straight or curled styles.

In addition to the new hair tools collection, FHI Heat is bringing two new UNbrush collections to Target consumers:

UNbrush Curl (MSRP: $18.00): Designed for wavy, curly, and coily hair, Onrush® Curl features our viral DuoFlex™ Bristles, densely packed to glide through curls without disrupting your natural pattern. Paired with the curl defining teeth on our StyleCurl™ Handle, UNbrush® Curl gently detangles even the tightest coils – minimizing breakage, pain, and frizz.
UNbrush Smooth (MRSP: $18.00): Designed for faster blow-drying, UNbrush® Smooth features our ThermaProof™ Blow Dry Friendly Bristles that gently grip each strand, taming frizz and adding shine as you blow dry for smooth results. The unique backless vented cushion reduces drying time while the ultra-light, high-performance handle offers effortless control.

FHI Heat’s newest collections are now available to shop at Target stores nationwide as well as on Target.com.

About FHI Heat:

With nearly 20 years of experience in the professional hair industry, FHI Heat® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Headquartered in Simi Valley, California, FHI Heat is a part of Luxury Beauty Brands, owned by Michael Dodo. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

: FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.

: FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.

: FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.

: FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.

: FHI Heat Launches The Curated Collection, a stylist-approved line of hair tools exclusively for Target.

The Dodo Chocolates Unveils Exciting New Luxe Gold Holiday Box

LOS ANGELES, California – November 3, 2025 – With the rise of demand for their viral Dubai-style gourmet chocolate bars, The Dodo Chocolates is announcing a fresh expansion of its offerings just in time for the holiday season. Presented in elegant gold shiny packaging, the Dodo Chocolates Golden Treasure Holiday Box is a premium assortment of Dodo Chocolates most loved and best selling Dubai-style chocolates in a luxe, gift-grade box that captures the spirit of celebration.

Beautifully packaged and made for gifting, this golden collection transforms every bite into a moment of pure treasure. Each piece tells its own story of flavor and artistry, with one signature chocolate crowned in real edible gold, symbolizing the elegance and opulence that define The Dodo Chocolates savoring experience. Perfect for gifting, The Dodo Chocolates Holiday Box includes:

Pistachio Kunafa Milk Chocolate
Crisp kunafa layered with creamy pistachio for a bite of elegance, with touches of shimmering edible gold.
White Chocolate Cookie Butter Bliss
Smooth white chocolate filled with a crunchy cookie butter biscuit.
Strawberry Cheesecake Fantasy
Strawberry cheesecake filling.
Pistachio Kunafa Dark Chocolate
Crisp kunafa layered with creamy pistachio, enrobed in dark chocolate.
Golden Caramel Chocolate Salted Pretzel Melt
Gooey caramel blended with salted pretzel for a sweet and salty bite.

The Dodo Chocolates has grown faster than we ever imagined, driven by word-of-mouth and viral demand,” said Storm Mascall, Marketing Director at The Dodo Chocolates. “As a brand, we’re committed to listening to our customers. The introduction of multipacks and our Gold Holiday Box reflects that — it’s about meeting demand while elevating the experience with new, collectible, and giftable formats.”

These new offerings further expand Dodo’s mission to make luxury Dubai-inspired chocolate accessible, sharable, and joyful. The Dodo Chocolates has captivated fans with its imaginative flavor profiles and high-end presentation. The brand’s signature “Ultimate Chocolate Bar Experience” has already made waves with its line of nine (9) unique flavors including Cookie Butter Bliss, Pink Pistachio Kunafa, Golden Caramel Pretzel, Chocolate Pistachio Kunafa, Strawberry Cheesecake, Hazelnut Brownie and more. As the brand continues to push boundaries in flavor, design, and experience, customers can expect more innovations, seasonal releases, and surprises in the year ahead.

The Golden Treasure Holiday Box is now available exclusively at TheDodoGourmet.com while supplies last. For more information, please visit the Golden Holiday Treasure Box landing page here: www.thedodogourmet.com/products/the-dodo-chocolates-treasure-box

About Dodo Gourmet

The Dodo Gourmet is a luxury culinary brand that fuses refined indulgence with everyday elegance. What started as a purveyor of artisanal chocolates has grown into a diverse portfolio of gourmet offerings — including its signature Dubai-style Chocolate Bars and new, inspired food innovations. With a guiding ethos rooted in wellness, creativity, and connection, The Dodo Gourmet honors the legacy of Dodo luxury by elevating ordinary moments into extraordinary experiences and redefining true indulgence as living well, every day.

About The Dodo Group

Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group is a diversified investment firm with a strong track record specializing in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Focused on fostering growth and innovation, Dodo Group leverages deep industry expertise to build scalable, sustainable brands through strategic partnerships and visionary leadership. The Dodo Group portfolio includes Luxury Brands LLC, Dodo Gourmet, Dodo Chocolates, Outlandish Agency, Youngblood Mineral Cosmetics and Skincare, FHI Heat, Unbrush, PRAI Beauty, and BIA Bare It All. To learn more, visit TheDodoGroup.com.

Media contact:
Jeremy Broekman, 818-212-9201, jeremy@broekmancomm.com
The Dodo Group

###

Luxury Brands LLC, Dodo Group Announce Acquisition of BIA (Bare It All) Skin, Expanding Global Presence in Premium Skincare

LOS ANGELES, California – March 10, 2025 – The Dodo Group, in partnership with Luxury Brands LLC, leading innovators in the beauty and skincare industry, proudly announce their acquisition of BIA Skin (www.biaskin.com), a rapidly growing premium body care brand renowned for its science-backed formulations and high-performance products. This strategic acquisition solidifies Luxury Brands and Dodo Group’s commitment to offering high-quality, effective skincare solutions to discerning consumers worldwide.

BIA Skin has gained a loyal following for its meticulously formulated, results-driven body care products with scientifically proven, clinical-grade ingredients that effectively tackle common concerns like KP, body acne, and premature aging. Among its best-sellers is the Glo-Up Renewal Serum, an anti-aging body serum infused with a potent blend of peptides, caffeine, and antioxidants designed to smooth and tighten the appearance of your skin. Another fan-favorite is the Golden Hour Bronzing Créme, a smoothing, firming and age-defying body bronzer that leaves skin with a sun kissed glow and flawless looking finish. Coupled with their Whipped Body Crémes and Body Polishes, BIA maximizes efficacy without harmful ingredients.

“BIA Skin’s commitment to delivering innovative, results-oriented body care aligns seamlessly with our vision at Luxury Brands and Dodo Group,” said Michael Dodo, Co-founder and Chairman of Luxury Brands LLC. “This acquisition allows us to further elevate our portfolio with high-quality, science-backed skincare. We are thrilled to integrate BIA Skin into our portfolio and bring its best-selling formulations to even more beauty enthusiasts worldwide that resonates with consumers seeking luxury and efficacy in their beauty routines.”

With this acquisition, BIA Skin will benefit from expanded distribution networks, increased research and development capabilities, and greater access to global markets. Luxury Brands and Dodo Group plan to maintain BIA Skin’s commitment to sustainability and ethical sourcing while enhancing its product innovation and availability.

BIA Skin founder Natasha Ingram expressed her enthusiasm for the acquisition, stating, “This partnership with Luxury Brands and Dodo Group is an exciting new chapter for BIA Skin. It allows us to bring our trusted formulations to a wider audience while maintaining our core values of quality, innovation, and sustainability. With their support, we can expand our product line, reach new consumers globally, and continue developing skincare solutions that empower people to feel confident in their skin.”

The acquisition marks a significant milestone for both Luxury Brands and Dodo Group, reinforcing their position as leaders in the luxury skincare market. As the demand for high-performance skincare continues to grow, this partnership ensures that BIA Skin remains at the forefront of innovation and excellence.

About BIA Skin

Founded in 2021, Bare It All (BIA) is redefining body skincare with high-performance CLEAN-ical formulations that go beyond the face. Backed by science and powered by clinically proven ingredients, BIA’s product lines are designed to smooth, hydrate and restore ageless-looking skin from head to toe. Our formulas work to clear blemishes, smooth bumps, and prevent & reverse signs of aging. With custom routines built to problem-solve, BIA delivers high-efficacy, targeted solutions for every body. To learn more, visit www.biaskin.com or follow us on Instagram @bia_skincare

About Luxury Brands LLC

Founded in 2017, Luxury Brands LLC is a premier conglomerate managing a diverse portfolio of subsidiary companies and brands. Its portfolio includes Youngblood Mineral Cosmetics and Skincare, FHI Heat, STYLUS, NEO BOND, Hair Veil, Daily Beauty, and more. As a globally recognized leader in professional hair and skincare, Luxury Brands delivers cutting-edge, high-quality products and industry-leading hair tools. For more information, please visit www.thedodogroup.com/luxurybrands

About The Dodo Group

Founded in 2011 by investor and entrepreneur Michael Dodo, The Dodo Group is a diversified investment firm with a strong track record specializing in acquiring and revitalizing legacy businesses across beauty, luxury brands, retail, and food & beverage sectors. Focused on fostering growth and innovation, Dodo Group partners with category-leading companies to enhance their market presence and long-term success. Leveraging deep industry expertise, The Dodo Group builds scalable, sustainable brands through strategic partnerships and visionary leadership. To learn more, visit TheDodoGroup.com.

###

Media Contacts
Jeremy Broekman
818-212-9201
jeremy@broekmancomm.com

Media Downloads
For links to images, please click here to download.

Luxury Brands LLC Acquires PRAI Beauty in Strategic Partnership

In a significant move to expand its footprint in the global beauty market, The Dodo Group, in partnership with Luxury Brands LLC, has announced an investment in PRAI Beauty, a US based renowned pro-aging skincare brand. Founder & CEO Cathy Kangas will continue to lead the brand, ensuring continuity and innovation as it enters a new era of growth.

By Dodo Group
February 24, 2025

Dodo Chocolates Transforms Viral Trend into Sweet Success

Dodo Chocolates Transforms Viral Trend into Sweet Success with $5 Million in Sales, 140,000 Units Sold. Dodo Group Partners Propel Newest Brand to Multi-Million Dollar Milestone. Emerging from viral TikTok sensation, Dodo Chocolates has swiftly ascended to prominence in the U.S. luxury chocolate market. Launched in October 2024, Dodo Chocolates debuted in the US skyrocketing to #1 TikTok Shop.

By Dodo Group
February 13, 2025

Portfolio

FHI Heat® Expands Retail Partnership with Walmart, Launches Hello Kitty® and Friends UNbrush® Collection